P Louise

P Louise briefed a 2025 Spoilt For Choice campaign that was as much about representation as it was about product, and the shoot brought together a large and genuinely diverse cast across a wide range of skin tones to show the full breadth of what the range could do, with clean warm studio lighting that kept every complexion looking its absolute best, and the framing moved between tight portrait close-ups, extreme beauty detail shots and product-in-hand frames that gave the final suite real versatility across campaign formats, and the sheer scale and ambition of the shoot made it one of the most logistically complex and visually rewarding projects in the portfolio.