Sisters and Seekers

Sisters and Seekers was a 2024 fashion shoot that centred on community and connection, and the brief called for imagery that felt genuinely warm and inclusive rather than overly styled, so the shoot worked with groups and pairs across a warm olive studio backdrop that gave the whole edit a consistent and grounded feel, and the graphic slogan and archive knitwear became the visual thread that held the series together, with the casting bringing real personality and chemistry to every frame, and the final images delivered a campaign that felt relaxed, authentic and true to the brand's values across e-commerce and social.