Fyne

Fyne returned for a 2025 satin skin campaign and the brief pushed even further into the detail of the face, with extreme close-up portraits shot in soft natural light that made skin tone and texture the entire subject, and the diverse casting gave the edit genuine range while keeping the mood calm and consistent throughout, and the behind-the-scenes frames woven into the mix gave the final suite an honest, human quality that felt right for the brand, with product held and worn rather than posed, and the whole thing delivered as a warm and considered campaign that worked across e-commerce and social with equal ease.